Art Gallery + Studios
Esperanto Gallery is a space running as an art gallery as well as studios for artists to come work while being inspired by its environment. The notion of its name is based off the language called Esperanto, intended in the 1800’s to be a universal second language for international communication. With this in mind, the client is seeking to make the language of art accessible to an audience of art admirers and collectors, as well open the doors for new artists and provide services such as artist branding and coaching.
The project consisted of creating a logo that related back to the notion of conversations. By combining the shape of a speech bubble/callout with an custom designed ‘E’, and using a monochromatic palette, this logo serves as the main visual for the entire Esperanto brand ID. From that, a website offering a virtual gallery, integrated e-commerce function [Shopify] as well as collecting membership sign ups and payments was developed.
A wide range of branded marketing collateral included social media graphics, YouTube video intros and outros, event flyers for social media and Eventbrite and merchandise labelling.
Logo + Brand ID